Best time to send
Time it for when the family is home. The first weeks are all good, and a gift in week two or three lands when the excitement has calmed and the tiredness has set in.
A new baby girl
Choose who it's for, a direction and a budget, then add the personal touches. We design and assemble a gift that is hers alone.
Starting at $75
Example presentation. Your chosen budget, direction and extras shape the finished basket.
The new baby
A newborn girl, her tired parents, a house full of visitors: choose the direction that will help, set the budget, and say it in your own words on the card.
Time it for when the family is home. The first weeks are all good, and a gift in week two or three lands when the excitement has calmed and the tiredness has set in.
Keep it warm and short: her name, a word for the parents, and an offer they can take you up on. The card assistant can help if you're stuck.
It can be for the girl, for her mom, for both parents or for the family. Choose the direction accordingly — basics, comforts or something to keep.
For a hospital, put the ward and room in the delivery step and check the hospital's rules on flowers and food. For a home, the family's name is enough for the door.
Inside the basket
The basket is assembled from these product groups, in a mix decided by your recipient, direction, budget and selected extras.
We assemble each basket individually, so items follow availability. When we substitute, the replacement matches the theme, purpose and value.
Alcohol appears only when you pick it as an add-on and where delivery is permitted. The recipient must be of legal drinking age and government-issued ID may be required.
Eight directions
Choose a direction to give the gift its shape; the builder then lets you pick the items, how many, and the container they arrive in.

Gift inspiration · 01
Her first outfit, a photo prop and one thing to keep forever.
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Gift inspiration · 02
Soft pink, organic cotton and a feminine touch.
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Gift inspiration · 03
For sleep: a swaddle, a blanket, a pacifier and a little calm.
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Gift inspiration · 04
Baby wash, lotion, a hooded towel and a soft brush for bath time.
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Gift inspiration · 05
Outfits and the small things — socks, mittens, hats — for a newborn girl.
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Gift inspiration · 06
Rattles, high-contrast toys and soft books for growing senses.
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Gift inspiration · 07
Teddy bears, lambs, puppies and other animal-inspired pieces.
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Gift inspiration · 08
Soft pinks for the girl, treats for the family, a keepsake to share.
Open the builder →Philadelphia at a glance
Philadelphia at a glance · Our studio · Delivery areas · Verified 2026-09-19
How we build it
The basket is prepared after you order, not before. The recipient, direction, budget, preferences and add-ons you chose guide every item and the final look.
We choose the items around your selections, build the basket and complete its presentation.
Reviewed before packing, then sent to the recipient's door.
Perishable and seasonal items — flowers, certain foods — may be replaced with an equivalent. The look, size and value don't change.
Exact items depend on the season and on what's in stock. Your recipient, direction, budget and add-ons stay the basis of the finished basket.
What we stand by
For workplaces
Design the gift a single time and send it to your list — branded cards, any number of addresses, one invoice.
Start a corporate order